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Brand Marketing

ZipZapDeals brings brands to life in a vibrant, open-minded and exciting student market by creating brand awareness and driving sales, with our unique portfolio of marketing platforms and unparalleled knowledge.

We create marketing engagements with college students where they live, study, work and play by interacting with the largest and most influential consumer demographic group in India. Our team will work closely with you to develop and deliver a meaningful and relevant campaign experience.

Direct marketing

Direct marketing is the quickest and most assured platform to reach students. Whether website advertising, or sms and e-mail you can target your audience directly and more precisely. We target student community by age/gender and college, year they are in; offering a more efficient and cost effective student market channel. During the registration process -- online information is gathered of each new registered user in terms of age, gender, college, mobile number, email address and also the parental contacts.

Opportunities

  • Branding on Zipzapdeals Prepaid Cards is a novel way of directly approaching students.
  • Content Marketing in youth centric Magazines and Newsletters.
  • Ads/Coupons in Zipzapdeals College Notebooks.

digital marketing

ZIPZAPDEALS is India’s No.1 student website, with up to date and unique content designed to engage students, a platform for raising awareness about your brand within this lucrative demographic. We have experienced in-house digital marketing team managing communications across networks such as Facebook, Twitter, Google+ and LinkedIn. Use our services to target students with your promotional messaging, creating another platform of communication for your brand.

Digital OOH Screens -- Expand your digital video advertising reach through an extensive network of OOH screens in college bookstores, common areas, and recreation centres on hundreds of campuses nationwide.

Mobile marketing -- Reach the target specific groups of students through our Direct Marketing Database, allowing you to talk to students. Our Email or SMS campaigns on mobiles can be tailored to suit your needs.

Database

Creation of a database for you or your client, which database can be tailored to meet your core objectives and can be broken down to specific criteria relevant to your brand. ZipZapDeals can send personal information via Emails or SMS mobiles on your behalf, as we have access to every single college campus in India. By having database you can communicate with your audience on a regular basis. If you are interested in this service please Contact Us

Each database is built on a case by case basis. It can include information such as:

  • Gender
  • Age
  • Nationality
  • College
  • State
  • Interests

Campus

Hire Campus Ambassadors to engage with students across India placing the brand at the core of student life. Our Ambassadors can use innovative and relevant technology to create this engagement to resonate with the brands image and promote key messages.

Ambassador Duties & Responsibilities:

  • Drive activations to Clients services/products/offerings
  • Position Client as key part of students life
  • Engage with Clients customers on campus and create brand students communities
  • Work closely with Campus societies to organise events, implement and customise brand strategy for individual campuses
  • Activate a number of brand initiatives e.g. events for peers, blog contribution, focus groups, data collection, competitions etc.

Student Website

India’s No 1 student portal

  • Over 100,000 members
  • Over 1,000,000 page impressions per month
  • Targets campuses nation-wide
  • Campus Representatives and Teams guaranteed to reach 120,000 students nation-wide
  • Localise your campaigns: integrated campaigns by campus

We provide a wide range of services to our client base including:

  • Events
  • Email
  • SMS
  • On-line research/surveys
  • Peer to Peer Marketing
  • Banner Advertising
  • Data Capture

research

ZipZapDeals does research for advise to brands! Let us do it for you, we are a company that specialises in the student market and have the database to do so. We offer affordable consulting packages to ensure you make educated decisions on reaching the college market. We have teams of trained online and field staff to conduct research for our clients. With our on-going, long-term relationships with colleges and universities nationwide we get the best possible results from our research.

Below is a list of the different types of research we carry out for our clients:

  • On campus surveys
  • Personal Interviews
  • Focus Groups
  • Questionnaires
  • Telephone Surveys

on campus promotions

We have been working in partnership with college authorities, clubs, societies and local Student Unions across the country. During this time we have built and maintained excellent relationships. We have teams of local energetic, outgoing and enthusiastic educators working on behalf of SMN’s clients on campus throughout the college year. We can carry our college specific campaigns as well as larger scale national campaigns.

Through our ongoing partnerships with colleges, we have established a network of contacts and long-term relationships; we offer this level of direct marketing to students on campus in the Food and Drinks Zone, Entertainment Zone, Health and Fitness Zone, Spa and Salon Zone or Hangout Zones.

Some campaigns we carry out for our clients include:

  • Walking billboard and Canopy
  • Flyer distribution
  • Coupon distribution
  • Poster hanging
  • Product Sampling
  • Promotional Events – themed stands
  • Recruitment campaigns (email/sms)
  • Sales Promotions
  • Product sampling

Event Management

Our campus events team will build hype around your event before you’ve even arrived on campus. We use a combination of social seeding, email marketing, flyering and postering to build pre and post awareness to your campaign event. If you have a student event you need organised big or small, on or off campus, ZipZapDeals has the knowledge and contacts to plan it in the most suitable location and to put together the best programme possible within your budget.

We use reliable non-student regional reps who know what they are doing. You pick the college and we will cover all aspects of event management from venue selection and administration to design and printing of programmes, brochures, flyers and campus posters. These table tents can be placed in high-traffic areas around campus for visibility.

CHECKOUT OUR WORK

#E3, 1st floor, Amity Innovation Incubator, Sector-125 (Noida)

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